Dell has voluntarily chosen to deactivate the Processor Serial Number (PSN) resident in each new PentiumTM III Processor. Based upon feedback from individual Dell customers concerned about the potential misuse of the PSN feature, all Dell computers containing the PentiumTM III Processors will be shipped with the PSN deactivated. In further recognition of our customers' right to privacy, Dell has also elected not to use the PSN feature to gather any data on visitors to our Web site.

In keeping with our customer-driven philosophy, however, we also believe that users should have the choice of reactivating the PSN if they choose. For large corporate customers, our Dell Plus custom configuration capability will permit the PSN to be activated before shipping if the client requests this action. Individual customers will also have the option of reactivating the PSN through software utilities.

news analysis Dell is adding a new dimension to its sales strategy, but it's unclear if this move can get the company back on track.

Since its beginning, Dell has prided itself on its direct-to-consumers sales model, but the company announced Thursday it will begin selling two of its Dimension desktop models in more than 3,000 Wal-Mart stores beginning June 10.

Though it's a significant change of strategy, it does not mean Dell is abandoning its direct sales model. "The direct model, we believe in it as much as we ever have," said company spokesman Bob Pearson.

It's not a completely unexpected move. Last month, founder and Chief Executive Michael Dell sent an e-mail memo to employees discussing the company's direction that said "the direct model has been a revolution, but is not a religion," according to The Wall Street Journal. And just last week, Dell made more waves in the retail community when he told Computer Reseller News in an interview that the company could be expanding into stores.
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